Do you ever wonder what textbooks and salesmanship have in common? We believe there is a lot in common! During the course of the academic year, we buy many textbooks. That’s what we do: we purchase new and used books throughout each semester and subsequently recycle them for students. When college students buy their course materials, they are actually buying textbooks they could sell. Often, when we make purchases, we review each and every title so that we can remain aware of what professors are teaching nowadays. Professors review many books so that they can choose what text they are going to use in their class. The big stack of brand new faculty books setting on their shelf to sell may be the books they no longer wish to keep because they have made a choice. They have chosen the book they want to teach from and when they have extra books that they don’t have any use for, they may put them on their bookshelf. One such book had the word, “salesmanship,” in the title. When we have the opportunity to look through the chapters and find useful information, we will read it too! Just because we are going to resell various hardbacks and paperbacks doesn’t mean we aren’t going to read and learn something ourselves, right? Consider this useful diagram:
||Students will use various media to study from. When their college bookstore sells them textbooks, that may be considered a form of salesmanship because various manuals, workbooks, hardbacks, and paperbacks are presented as documents that can be used to aid study.|
|Conclusion: college textbooks and salesmanship have a relationship.|
When you have had time to review the illustrated table, above, please consider what faculty books and students all have in common. We welcome you to communicate and interact with us to elaborate on your thoughts about the learning process and how it relates to procurement of college and university media.